Well-designed custom boxes with logos leave a great impression on customers. Here are 10 precious tips that you surely need to know to create outstanding packaging
Your product packaging has a lot to do with how customers perceive you as a brand. It communicates your brand personality while giving a certain impression about the packaged product. It all depends on how you design your custom boxes with a logo to make it a hit and not a miss.
Today, you’ll get to know that creating perfect packaging is easier than you think. There are certain aspects that you need to follow in order to create winning packaging. Here are 10 valuable tips that will help you design the perfect packaging for every product. Now let’s get to know them.
You can recognize the quality of a product by just looking at its packaging and feeling it in your hands. If it feels sturdy, it gives the impression that the brand cares about quality and won’t be selling anything mediocre. So you need to make sure that you choose the finest quality materials for your packaging so that it elevates your image.
Packaging materials like kraft, corrugated stock, and rigid cardboard are likable among consumers for their quality and eco-friendliness. These flexibly customizable materials may be altered in thickness to attain the desired strength according to the weight and nature of your product.
2. Pick the right style
Once you have selected the packaging material, the next step is to choose the right style of box. As every product has different requirements, it is necessary to pick the box style accordingly. For this, you have got plenty of options like mailer boxes, gable boxespillow boxes, two-piece rigid boxes, sliding drawer packaging, and so on.
You just have to consider your product dimensions, weight, size, and also your brand personality while making the choice. Go for something functional, unique, and attractive like custom gable boxes or whatever suits you better. Moreover, it is very important to choose the right size of the box as it may impact product safety during storage and transit.
Gone are the days when your product packaging would just have been seen by your customers. Today, it has a huge audience on social media platforms. So you have to be immensely creative with your packaging designs to bring in some imaginative content but without being complicated.
You need to build a brand personality to make your audience feel a certain way about you. The graphics, color schemes, font style, and logo- all of them should work in harmony to create a certain impression that represents your brand values. It must communicate who you are, what you do, how you do it, and why should people invest in you.
A great way to grab maximum customer attention is by staying minimal with your packaging designs. A precise and highly-focused design strategy will convey your brand message clearly while too much visual noise can lead to distraction.
Minimalist packaging helps customers focus on fewer details that matter the most. Less visual distraction clearly communicates what the product is about and influences instant decisions. Moreover, minimalism gets an edge for being luxurious and premium.
The style and boldness of your text set a particular tone for your brand. It can be whimsical, minimalistic, bold, or however, you want it to be. Besides reflecting a particular sentiment, your typography promotes the legibility of your messages, thus ensuring effective communication with the customers.
However, you need to design it smartly so that it doesn’t look busy or confusing while being effectively prominent on the boxes. You may embolden the text, use colors that contrast well with the background color, and never forget to select the appropriate size.
Packaging colors have a lot of influence on consumers’ perception as different colors evoke different emotions. Colors impact the buying decisions by setting a particular tone about the product. Blue represents honesty and seriousness while red represents something exciting and daring.
Green is associated with freshness and calmness while purple is edgy, unique, and high-end. Moreover, the darkness and lightness of colors also have certain impressions. By understating the effect of colors, you may have impactful color schemes for your custom boxes with logos.
The printing on your packaging decides how it is going to influence the customers. CMYK (Cyan, Magenta, Yellow, and Key black) and PMS (Pantone Matching System) are the most successfully used color models.
They create high-value printing on all sorts of packaging including your gable printed boxes. Some advanced printing techniques include Flexographic Printing, Lithographic Printing, and Digital Printing, which is the most common out of all. All of them bring different results. You just have to find out what works best for your artwork.
Writing a small thank you note for your customers costs you nothing but adds so much value to your brand. People love to be admired and you can win their hearts by writing beautiful notes on a small price of paper and putting them into the boxes.
You can even get some loveable quotes printed on the inside of your packaging to offer an admirable experience to your customers and connect to them even better.
The sustainability of your packaging is just as important as its visual appeal and quality. Modern consumers are more inclined towards greener solutions to satisfy their environmental concerns.
As a result, more and more brands are taking active measures to create eco-friendly packaging and reduce their carbon footprint. So you, as a brand, must say no to plastic and non-recyclable materials. You should also use soy-based printing inks as they are completely renewable, unlike the harmful petroleum-based inks.
Making reusable packaging can give you immense respect among customers and boost your brand. When customers reuse your packaging instead of throwing it away, you earn their loyalty.
When they are interacting with your packaging for longer, you remain in their minds and thus develop a connection that’s stronger than ever. For example, you may go with custom printed eco-friendly tote bags instead of plastic packaging to reduce environmental waste and enjoy effective advertising.
While these amazing tips will take you towards successful packaging, there are certain factors that you cannot afford to ignore. You need to make sure that your packaging is highly functional, easy to open and close, never compromises on product safety, and gives an admirable experience to the customers.