You can likely identify an Amazon shipping box in a number of ways. The reason for this is that Amazon has gone to great lengths to create distinctive, customized packaging with custom printed boxes to ship the products they sell. Why do they do this? There are several reasons why large and small companies use custom packaging boxes. We have identified some of the main advantages of custom packaging for your business.
Brand awareness
All companies always focus on growing of their brand. Your brand is essentially what your company is about, which makes it unique and recognizable. Custom printed boxes with the brand’s logo and colors help create that image. Your brand’s logo on custom printed boxes creates brand recognition, which highlights your business whenever someone sees one of your boxes. Custom packaging boxes are often reused by customers, which further extends their reach. People who have never heard of your company may be intrigued and check it out if they receive a box with your brand information. It will basically turn your custom printed boxes into a new advertising tool after shipping.
Professional look
The custom boxes make your business look more professional and legitimate. It makes customers feel more comfortable buying from you again, especially if they had reservations or might be thinking about buying from you for a number of reasons. First impressions are important, so you must take substantial care to ensure that your custom printed boxes are packaged securely, but also in a way that they can be unboxed conveniently.
Customized sizing options
Your products may not necessarily fit well in standard-sized boxes. It may cause you to buy standard boxes of different sizes that are a little or too big for your products packaging. With custom packaging boxes, it is no longer an issue. Custom packaging boxes can be made in any shape or odd size to best accommodate what you sell. It also helps prevent damage to the item during shipment and reduces the number of returns or complaints about products arriving in poor condition.
Low cost
Having made for your products custom product packaging means you are not using bigger boxes than you need to. This ensures that you don’t pay for excess packaging, which saves the company a significant amount of money over time. Custom printed boxes can also be purchased in bulk to maximize cost efficiency, so it is unlikely to be substantially more expensive than using regular packaging once everything is aggregated. Custom printed boxes are also likely to save your company’s money on shipping costs, because major shipping companies now charge by volume in addition to weight.
Easy to storage and shipping
Optimally sized boxes take up more space than necessary. Custom packaging boxes are the same size and can be easily stacked to maximize storage efficiency. High quality custom packaging boxes are much less likely to fall apart while stacked together in storage, which leads to less waste on destroyed packaging. Custom packaging boxes are even more beneficial if you ship the products yourself in delivery trucks. They make packing boxes much easier and more space efficient.
Conclusion
If your business isn’t already using custom packaging boxes, then you should start considering it. It is especially true if the items you sell don’t fit very well in the standard sized boxes. It’s even more important if your business is fully online, as your packaging will be one of the biggest interactions most customers have with your business. Switch to custom printed boxes to bring out your best.