What’s the first thing that you see after entering the Instagram app?
Well, if you’re anything like us, you probably get bombarded with selfies, images of cute pets, and some alluring shots of landscapes.
However… probably not too much about the small businesses.
Well, to begin with, most of the SMEs out there aren’t even available on Instagram. Some of them are too ignorant to learn about social media, while others don’t even consider it to be essential for their business.
Nonetheless, they’re absolutely wrong. Instagram can definitely boost the growth of your small business exponentially – if used correctly.
No, it’s not applicable for people who’re targeting a younger audience.
You can market the adult or older demographic on the platform. After all, the overall brand engagement rate on Instagram is 4.21% – which is higher than both Facebook and Twitter.
So, let’s learn about the best practices that you can follow to engage with your audience effectively on Instagram and get better results.
Top Instagram Practices To Know About For The SMEs
Getting instant instagram views is all about creating a web of engaging posts and showing off an interactive persona on Instagram. Here is how you can do it.
Tip – 1: Use A Business Account
While creating an account on Instagram, you can choose between two options – personal and business. Naturally, if you’re focusing on promoting your SME, you will need to select the latter for your purpose.
Well, having a business account can help you –
- View analytics of your posts.
- Create and run paid advertisements.
- Connect your account with Facebook, and
- Let your followers contact you directly.
While you’re at it, make sure to write your bio as informatively as possible. Yes, you’ll get only 150 characters to fill up the space. However, if you can do it efficacy, it’ll be easier for you to target a broader audience precisely.
Tip – 2: Find And Interact With Your Consumers
Whether you believe it or not, finding your ideal audience isn’t too challenging. In this aspect, you should seek people who’re following organizations similar to yours.
For instance, if you’re a digital marketing agency, you should visit the profile of similar agencies and check out their “followers” section. People available here are more likely to consider you as a potential option if you approach them correctly.
You’re getting our point, right?
Once you have found out the audience you’re looking for; you should start liking and commenting on their posts. If you are confident enough, you may also send them direct messages to make the “cyber relationship” even more engaging.
Note: If you keep texting or making generic comments on the posts of your audience, your approach will not be promotional anymore. Instead, it will become something of a nuisance. Thus, if you aren’t careful enough, you may end up hurting your brand and online reputation.
Tip – 3: Establish Your Brand Identity
Unlike any other platform, Instagram is highly visual. Therefore, if you want to engage your audience, taking care of the “appearance of your profile” will be crucial for you.
So, how are you going to change it?
Well, you can use a specific color palette or font on your posts to maintain consistency through and through. Besides, you may also try to install a grid to make your profile look aesthetically pleasing and alluring.
Tip – 4: Create A Content Pillar
Yes, you have seen it right!
As with a website, creating a content pillar can offer incredible benefits for Instagram as well.
For example, if you are working on the digital marketing segment – you can try picking out a trendy theme and starting posting on it continuously.
To create a perfect content pillar, you’ll need to lash out at least ten posts at a time. Once you’re done, you can pick a new subject and start working on that project instead.
This way, you can maintain an excellent uniformity while avoiding instilling a “boring aura” to your profile.
Tip – 5: Strategic Usage Of Hashtags
Using hashtags can be pretty tricky to someone who’s new to Instagram marketing. However, if you follow the below-mentioned tips, it’ll turn out to be beneficial for you –
- Include only relevant tags on your post.
- Use at least 5-20 hashtags to make them more effective.
- Add the generic yet popular (like – #love, #beautiful, #instagood, #picoftheday, #happy, etc.), to make your posts more vast-reaching.
Hashtags, in essence, can help you rank higher for both reels and feed posts. Hence, we’ll ask you to make good use of them to improve their effectiveness even more.
Like any other form of social media marketing, Instagram will not be too generous for SMEs, especially when it comes to advertising.
Therefore, we’ll ask you to follow the outlined tips in our article as closely as possible to avoid the speed-bumps efficiently. Once you’ve grown enough, you can then try creating strategies on your own and generate a banger through them.