YouTube is a fast-growing platform with an audience of millions. Thousands of channels with a wide variety of topics are created and millions of videos are published every day.
Among the huge number of similar channels, it’s easy to get lost and lose most of your potential audience. Therefore, it is important to make your YouTube channel so that it stands out from the rest.
The YouTube channel logo is an important part of your channel’s design and corporate identity. It is displayed in the bottom right corner of all your videos when you watch them. When you hover over it, a window appears with a “subscribe” button, the name of your channel, and the number of subscribers. Clicking on the logo will take the viewer to the homepage of the channel. Therefore, the logo should attract attention, be bright and catchy.
Why do you need a logo for your YouTube channel?
A YouTube channel logo is a great way to create a first impression. As with the name, if viewers like the logo, they’re sure to want to learn more about your channel. A professional-looking logo shows viewers that you are serious about your business. Because creating a good logo takes time, effort, and money.
Another reason for showing the importance of a logo in your YouTube channel is to differentiate your channel from your competitors. Differentiating your channel from others can be crucial to winning the battle for subscribers. However, all of this is only possible if your channel icon looks awesome. Otherwise, it can cause just the opposite effect.
How to make a logo for your YouTube channel
Logo by astamiye
When the idea for the YouTube channel logo design is ready, one of the most important questions remains to be solved: how to create a logo? This decision carries financial, labor, and time costs. Therefore, you need to think carefully before you dwell on any of the ways to design a logo for your YouTube channel. We advise you to determine right away how much time and finances you are willing to spend. And then explore the pros and cons of each of the logo design options.
Today there are many ways to create a quality logo for your YouTube channel, but among all the options stand out 3: creating a logo yourself, using the services of a professional designer, and use of a logo generator. So, let’s look at each of the ways in more detail.
Self-developed logo of YouTube channel
If you know how to work with graphics – you are lucky. Perhaps the best logo for your YouTube channel can be created by someone who can draw. Who better than you to know all the aspects and nuances of your business? In addition, you save money that can be used for other tasks.
Online editors can also be found online. This is a database of fonts, icons in different color variations. However, to use this method, you will need design skills. This is a simplified graphic editor. More often than not, they are conditionally free.
- The ability to control the entire creative process.
- Access to editing sketches at any time.
- Free results, as long as you use free graphic editors.
- You need to have confident drawing skills and basic experience with online editors.
- You will have to create each additional corporate identity design yourself.
- It’s time-consuming;
Using the services of a designer
Costly ways to create a logo include working with designers and design studios. These methods initially assume that at the output you will get a unique logo, which will be personalized to the specifics of your YouTube channel, in connection with the cost of the logo increases from the start. You will need to make a requirement’s specification for the logo, which will take into account all the marketing and design features of your YouTube channel and your wishes.
The design studio is more likely to fulfill the order exactly on time if it is stipulated in the contract. There may be some nuances with the designer, especially if he is a freelancer, and you found him on one of the many exchanges. But, sometimes, if you’re lucky, you can come across a very favorable offer from an aspiring designer.
- You get a professional logo that meets all industry standards.
- A whole team of qualified professionals will work on your branding.
- Organized workflow and adherence to deadlines.
- Large selection of studios.
- This is a more expensive way to create a logo.
- You have to be on your guard because a freelancer can disappear at any time without the work.
Using Logo Generators
The online generator is an opportunity to quickly get a ready-made logo YouTube channel for those who are far from drawing, graphics and at the same time do not have enough money. This is a large database of ready-made templates with logos, where you add only the necessary text and the service generates logo options.
Most services allow you to edit the font and color of text, the color of icons, and the location of elements. It remains to choose the most appropriate. Some services provide additional features, which can be useful. For example, based on the created logo, you can make a business card, letterhead, or envelope.
- Dozens of logo templates, you don’t have to draw the icon yourself.
- You can create a professional logo in just 10-20 minutes.
- You can change the template you like in a convenient editor.
- Most services charge for a high-resolution logo. You can get a logo for free in a small enlargement.
Conclusion on ways to create logos for your YouTube channel
Logo by Rebeka Sultana
Although there are many ways to create a logo, take care that the one you choose can meet all your YouTube channel design requirements. For example, it is not advisable to ignore the opportunity to acquire copyright for the logo. Otherwise, you will put your brand at risk of being stolen by unscrupulous users. In case thieves use your mark for their startup and register it faster than you, you will have to give it up. So take care of this beforehand.
Tips for choosing a logo for your YouTube channel
To make a logo for your YouTube channel beautiful and effective, you need to follow certain rules. Of course, you can find dozens or even hundreds of tips on creating a logo. But, if you are new to this business, it is better to stick to the most important ones.
Don’t make the logo hard to read
Look at the logos of well-known companies such as:
They are made in a minimalist style and are easy to remember. Such logos are also easy to reproduce on various materials and objects. Therefore, when creating your design, try not to use a lot:
- 2-3 colors will be enough.
- A maximum of 2 fonts: for the company name and slogan.
- Elements – different clipart, icons, coats of arms, etc.
Also, pay attention to the space around the text and icons. Sometimes it’s better to keep the distance between the elements, to make the logo visually simple and easy.
The font should be readable in all sizes. Often a handwritten font is used for a YouTube channel logo, but if it’s too fancy, it’s harder to read.
The colors should match each other or have the right focus. Red text on a green background will be a bad combination. So if you’re creating a logo in an online editor, make sure the colors are harmonious.
Looking for inspiration right
Good, if when you create a logo YouTube channel you immediately had interesting and creative solutions on how to make it interesting and attractive. But often the situation is quite the opposite: you draw something for a long time, visiting various websites to find the best option. So that you don’t have to waste a lot of time, here are some useful tips.
First, analyze your competitors’ logos: what colors, font styles, and interesting ideas they use. This information will come in handy for you to create a special design that will be different from your competitors.
Second, use websites that will help you figure out the associations for your logo. For example, you are creating a logo for a car repair channel. Here are some sample associations you can use to look for logo icons:
Third, use websites to find inspiration.
Create an original logo
It’s very tempting to use tried-and-true fonts that other companies are using. Or create a logo like a competitor’s at all. But that way you lose your originality, and that can be bad for business.
Every day your potential client sees dozens or even hundreds of logos, and if you will not be something different from the others, you simply will become unnoticeable. So look for fresh ideas on color selection, font, icon implementation in your logo. Remember Apple’s slogan: “Think different”.
Test the logo
It’s very important to test how your YouTube channel logo looks in large and small sizes. It may not be readable when it’s smaller. Also, check how the logo looks in black and white. If it stays recognizable and readable – great, you created a good logo!
Designing a logo for your YouTube channel is a complex set of marketing operations. Take time to analyze your channel and audience in detail. Try different options. Avoid copying other people’s ideas. Take advantage of proven guidelines for choosing the type and color scheme of your logo. Don’t forget that the name of your YouTube channel is part of a targeted strategy to attract customers.