Why Should You Transcribe Videos?
It’s known for the fact that people consume a lot of videos. But, did you know that transcripts are equally important to your website?
Creating transcripts of your video could reach a wider range of people right off the bat. We prefer fast-paced content consumption. but videos take a while to tell a story because there are so many details.
Transcripts provide a quick way to follow along or scrape out the main points of use to customers. It also makes it easy to share information.
Furthermore, closed captions and video transcription should be used to provide the same value to those with limited hearing. An example is a noisy place like a train or bus station.
Transcripts enable you to expand your video content’s reach. It connects with users who wouldn’t normally engage with a video alone.
Transcribing Increases Traffic to Your Site
You might have a YouTube page or a podcast on your website. Search engines can index websites when there is an embedded transcript. The more relevant content you have, the more value you’ll get from SEO.
When it comes to SEO, rankings, and traffic actually go hand in hand. In most cases, if one increases, the other follows, and vice versa.
If transcriptions can boost rankings, they can also increase traffic. The higher your keywords are in Google, the more traffic your landing page and content get.
Google users rarely click past the first page of results – that’s pretty obvious. Most people rephrase their search query when they don’t find the answers they’re looking for on the first page.
Therefore, ranking in at least the top ten results for your main keywords is so important. More traffic means more ranking, and more ranking equals more traffic. They are all connected.
Ranking for Keywords Will Be Easier
According to a 3-week SEO study by SafeNet, video transcripts rank higher on search results than web pages with videos. Video transcripts were ranked from no listing up to 14th. Then to the 9th and 11th place for the targeted keyword phrase in less than a month in Yahoo and Bing.
To achieve good rankings, websites need to include keywords in their online content. The problem with audio and video alone is that they don’t give you any opportunities for ranking for keywords. Transcripts are so valuable since they help with keywords ranking..
A keyword may appear in a video file or audio contents. However, they won’t rank in searches. People will be able to benefit more from them if they are ranked.
To improve their chances of ranking for certain keywords, you should include transcripts. which are quick and easy to create.
Synced Content: Transcriptions Can Double as Blogs and Articles
A transcript can also present you with a wealth of content opportunities. Start by turning your transcript into a blog post. It’s easy because your video already has a transcript..
By tweaking and optimizing your transcript into long-form content, you can rank it in the search results. It can help boost your SEO.
You may also want to consider arranging your transcript into brief social media posts. You can create a handy checklist that shows how much value your business can provide.
You will be able to reach a broader audience by creating assets around transcription.
Creating content takes time, but it is essential to bringing traffic to a website. One way to improve existing content is to repurpose it. This is a much more efficient way to improve content than starting all over again.
In cases where videos and other recordings have already been made, much of the work has already been done. By making transcripts of this content, a website only gains more value. It is quick and easy.
Reduces Bounce Rates With Transcription
Transcripts are an excellent way to attract a larger audience. It increases engagement on your site, so it makes sense that your bounce rate would go down. You should also see an increase in time spent on your site.
Transcripts provide more content for customers to consume. If someone is unable to hear the audio on a page with only a video, they will click away.
Transcripts are useful if a user needs to consume content in a quiet setting. It is important to convert audio into text. They will spend more time on your site and get more value out of what you produced if you allow them to do so
Transcribing Videos Increases Accessibility
Your videos will get more views if more people can access them. Adding video transcripts will allow you to reach more people.
Deaf and Hard-Of-Hearing Viewers
Without accompanying text, your videos are inaccessible to people who have limited hearing or no hearing. The video transcript should include more than just speech. it should also indicate the speaker’s name and include essential sounds. It can include other sounds such as laughter and silence.
Creating closed captions from your video transcript will provide users who are deaf or hard-of-hearing with an equal viewing experience.
Having an accessible online video isn’t just a nice-to-have, it’s a legal requirement for many organizations. The laws governing accessibility differ by state, but federal law requires all agencies to have videos captioned and transcribed. Various forms of media and public accommodations such as museums, libraries, and universities are required to provide video accessibility
Audio-Restricted Environments
Around 30 percent of US adults report being online most of the time according to a study published in 2021. We spend about half of our lives online, watching TV, or using our smartphones.
Imagine all the people who see your videos every day on the train, while waiting in line, or at lunch in the cafeteria. Audio can’t be played in all environments. Your viewers can consume your content in a different way with a transcript. It can keep them from leaving your site.
Connect Better With Non-native Speakers
Transcripts are important for people who speak other languages and only know English as a second language. They can look up words they may not understand with the transcript. It is common for people to become fluent in a foreign language before they speak or listen to it.